" is a traveling metasearch engine for lodging reservations. It is had in addition to run by and likewise is the main earnings resource of United States-based Booking Holdings as well as is headquartered in Amsterdam.
The website has more than 28 million listings. The site is readily available in 43 languages. as well as its brother or sister firms were the leading spender in the taking a trip & tourist classification for Google Adwords in 2016, spending $3.5 billion in PPC, Pay-per-click.

In January 2013,'s extremely first trademark name project, 'Booking.yeah', was released online, broadcast on television terminals as well as also in cinema and on TELEVISION networks, for the U.S. market with ad agency Wieden + Kennedy Amsterdam. In September 2013, Australia wound up being the second market to look into the campaign. In January 2014, the business released an ad campaign in Canada, in February 2014 the company presented a marketing campaign in the U.K. as well as also in July 2014, the company launched a marketing campaign in Germany."